Särkanniemi journey Park located in Tampere, Finland simply opened Angry Birds Land : a replacement themed space dedicated to the crazy world of Angry Birds, a game originally developed for mobile phones by Finnish developer Rovio Entertainment.
Launched in December 2009, Angry Birds became quickly a world phenomenon with many million downloads worldwide. the principles of the sport are simple: the player should catapult birds using the bit screen of his mobile towards structures so as to knock out pigs. currently a part of the multimedia landscape, the sport continues to expand into new platforms, has extended to several merchandising merchandise and will even be a cartoon within the future!
Angry Birds Land was developed by the park in partnership with Rovio and therefore the U.S. company BDR style that is active within the masterplanning, style and consultancy for the entertainment trade. the most part of the realm could be a massive playground designed by the Finnish specialist Lappset whose theme is galvanized by the structures and characters of Angry Birds with swings, slides, climbing walls, bridges, ladders... And even huge bit screens on that guests will celebrate with the game!
Angry Birds Land additionally includes 2 new rides equipped by the Italian manufacturer Zamperla : Angry Birds Ride (a Jump Around themed with the game's main character) and Majakka (a Sky Tower, mini-freefall tower for twelve people). Finally, ornamental parts, food points and an Angry Birds look also are a part of the realm. This summer, entertainments are going to be offered in partnership with Rovio. "Magical Place" can propose to the guests to download additional content for the sport and meet & greet sessions are going to be organized with a number of the characters. The park states that finishing touches can continue untill the official grand gap scheduled on Friday, June 8.
“The gap of Angry Birds Land in Särkanniemi could be a very huge deal for us”, says managing director Miikka Seppälä. ”The theme, style and execution of the realm are internationally renowned, therefore we have a tendency to welcome everybody to Särkänniemi’s Angry Birds Land with pride. the realm is unquestionably a requirement see destination for immeasurable players; however additionally an excellent expertise for those, who don't seem to be nonetheless at home with the theme.”
Angry Birds Land is another example of successful collaboration between an amusement park and an intellectual property, a trending inside the entertainment trade that was mentioned throughout the education sessions at the Euro Attractions Show in London last year. during this case, Särkänniemi has partnered with a national company and a well-liked IP to form a buzz relayed by the international press beyond the expectations of its management team. The profit is threefold: an inventive addition for the park, an inventive advertising for the IP and another original style concept for the full amusement trade.